Impact partner retainer

Some organisations need impact expertise on tap, not as a one-off project.

I work with a small number of retained clients as an embedded impact specialist, brought into individual projects at the point where it matters most.

That might mean designing an activation so impact is intentional from the start, building methodologies to capture robust evidence, or using emerging findings to sharpen and improve the work as it progresses.

This is not a reviewing-and-reporting role.

Impact thinking is woven into the work itself, not layered on top afterwards.

This might be the right fit if…

You deliver a portfolio of projects or programmes and need consistent impact expertise across all of them.
You want impact designed in from the start, not measured as an afterthought.
You need bespoke research methodologies that fit the specific nature of each project rather than a one-size-fits-all approach.
You want the findings to be genuinely useful: informing delivery, strengthening your offer and giving you credible evidence to share with clients and stakeholders.
You need someone who can work closely and flexibly with your internal team, adapting to the pace and demands of live project work.

Current work: We Are Futures

We Are Futures is a brand and positive impact agency that helps some of the UK's biggest brands build advocacy through programmes that create genuine change for young people.

I hold a retained role with We Are Futures as their embedded impact specialist, brought into individual client projects to provide expert input at every stage.

My role includes advising on how to design activations that deliver impact intentionally, developing the research methodologies needed to capture robust evidence of what is being created, and using those findings either to demonstrate the value of the work to clients or to refine and improve the programmes themselves.

It is hands-on, varied and genuinely collaborative work, sitting at the intersection of brand, social impact and rigorous research.