PRESS AND MEDIA

Looking for an expert view on business success?

Rachel, also known as The Impact Specialist, is available for press features, interviews, podcasts, webinars, panels, events, and more.

Whether you're looking for a quick soundbite or detailed insights, let me know what you need, and I’ll work with you to bring it to life.

Press kit

  • Rachel is a management consultant turned entrepreneur who specialises in helping businesses to focus on the impact they create through the work they do.

    Drawing on her two decades of experience of delivering strategic change programmes and running evaluation projects, Rachel empowers her clients to have the vocabulary they need to talk about their impact, the tools they need to capture and measure it, and the confidence to share and showcase it.

    Her flagship service – the Rapid Impact Review – gives businesses a deep dive into what their clients think of their services and the impact they have through their work.

    Download Rachel’s press kit here

  • Rachel is a multi-award winning businesswoman:

    Silver: Businesswoman of the Decade, Best Businesswoman Awards, 2024

    Silver: Best Business in Business Services, Best Businesswoman Awards, 2024

    Trailblazer Award, Golden Peacock Awards, 2023

  • If you need an image or logo to accompany your press piece, please just ask. We can provide photos and logo files in a range of formats.

As featured in…

Startups Magazine

  • Rachel discusses the power of great client feedback to transform your marketing content, and gives powerful advice about how to improve the quality of the feedback you are getting from your customers.

Startups Magazine

  • Rachel shares the five simple steps you need put in place to start to have a better handle on the impact you are having through your business.

Forbes online

  • Rachel features in this article by Jodie Cook, talking about the importance of prioritising impact over profit.

Startups Magazine

  • Rachel argues that we need to change the narrative: stop defining business success by the size of our turnover, and instead judge us on the positive impact we create through our work.

Brand You Magazine, edition 33

  • Rachel discusses the challenges of reducing churn within memberships and shows how impact is the key to keeping your members engaged. She shares three key questions you need to be able to answer to maximise the impact of your membership.

Bedford Today

  • Bedford entrepreneur Rachel Dunford, known as The Impact Specialist, received two silver awards at the Best Business Women Awards. She secured silver in the Best Business in Business Services and Businesswoman of the Decade award.

The Marketing Spaces blog

  • Rachel discusses the importance of businesses being able to articulate and measure their impact. She defines what impact means for businesses and how evidence of impact can be used to take a business to the next level. She shares a series of simple steps for businesses to get started with knowing their impact

Brand You Magazine Edition 25

  • Rachel shares her advice about how businesses can get started with knowing their impact through five simple tips.

Brand You Magazine, edition 22

  • Rachel talks about her journey to becoming self-employed and how she invested in her professional development to overcome her fear of selling.

See Rachel…

POWER UP MANCHESTER: BUSINESS STRATEGY DAY

1st November 9 - 4pm 2024, Didsbury House Hotel, Manchester

Hear Rachel deliver a masterclass about the importance of knowing your impact, how to get great feedback, and how to use impact evidence to elevate your business.

Rachel will be appearing alongside a number of other experts in business strategy, marketing, finance, visibility, brand voice and PR in a value-packed, powerful day of learning for entrepreneurs.

THE HoLT - THE POWER OF KNOWING YOUR IMPACT: HOW TO PROVE THE DIFFERENCE YOU MAKE!

Thursday 7th November 2024, 1.30pm

Rachel will be delivering a guest masterclass within Lea Turner’s vibrant HoLT community of business owners showing them how transformational it is to be able to prove the impact you make through the work you do.

LINK UP LONDON: IMPACT MEASUREMENT FOR EFFECTIVE FUNDRAISING AND MORE. UNLOCKING YOUR CHARITY’S POTENTIAL

Wednesday 13 November 2024, 12pm

Articulating the impact of your work is essential for charities. Having robust evidence of the difference you make in the lives of the people you help is invaluable. You can use it to apply for grants, promote your work, attract volunteers or staff, encourage people to use your services, and for PR and marketing—the opportunities are endless. But what if your efforts feel difficult to measure or the impact seems intangible? This webinar will give you a strong understanding of what your impact is and why capturing and demonstrating it is so important.

CPD STANDARDS OFFICE: WEBINAR Measuring the Impact of CPD

Monday 25th November, 10am

For a CPD provider, being able to measure the impact of the training you deliver is essential. Rachel will be sharing her extensive experience of evaluating CPD programmes and will show you how to put in place the systems you need to start to measure the impact of your courses.

WOMEN IN PUBLIC AFFAIRS NETWORK: IMPACT - WHAT IT IS, WHY IT MATTERS, AND HOW TO MEASURE IT

29th January 2025. Venue TBC

Rachel will be running an in-person workshop about the importance and power of knowing and being able to articulate your own impact.

IMPACT LIVE 2025

25th June 2025. Sandown Park Racecourse

Rachel will be appearing on stage at Impact Live 2025 sharing her passion for impact and will be sponsoring the Journalist Meet & Mingle 2-hour long experience at the end of the event.

Podcast appearances…

WHAT DID YOU ACTUALLY LEARN?

Jill Sainsbury of Switched On Media interviews Rachel on London’s Southbank to find out why it is so important to be able to talk about and measure our impact in business.

Listen to the full series on all the usual streaming platforms including Apple Podcasts and Spotify, or follow this link to Switched On Media’s own site.