A new year and a brand new look

Something I learned last year is the importance of investing in yourself and in your business. It’s not something that I’d done much of until 2022. I managed the majority of the first decade of being self-employed completely by myself - I did everything. And somehow, I made it through!

But, they say that it takes a village to raise a child. Well I think it takes a village to run a successful thriving business. So in November, I enlisted the help of an expert branding designer - the brilliant Alex Chell of Ardington Creative - to help me to create a brand for Rachel Dunford Consulting that really matched the way I’d like the world to perceive my business. And, boy, did she do a good job…

Alex made sure that she spent time getting right under the skin of me and my business. She helped me to reflect on my values, my priorities, my expertise, my ideal clients and my ideal projects (more of which at a later date!) And then she went away and worked her magic, and created the most beautiful, bold and vibrant logo and colour palette for me.

And now, finally, after ten years of muddling along by myself, I feel proud of the way my business looks.

So today, I am showing the world the new look Rachel Dunford Consulting. It’s bright, it’s bold, it’s energised and it reflects the way that I feel about the work I do: excited, passionate and inspired.

I hope you like it too.

P.S It goes without saying that if you too are looking for some branding advice, I would highly recommend you giving Alex a shout. You won’t regret it.